TheyDo makes your organization future proof by giving your customers the stage to tell you how your organization is performing and what you should do next, and why.

We do this by:

  1. Identifying who your customers are and what their characteristics are.

  2. What your customers (or other non-customers) do in their real lives and how it relates to your organization, the products, and the services you offer.

  3. TheyDo visualizes all this data, so everyone in your organization can instantly understand how they need to act on the insights TheyDo provides.

TheyDo is a customer journey management platform.

Our mission is to enable customer-centric innovation in any organization.

Our why stems from the fact that most organizations today are organized inside-out, excluding customer needs from entering the way of working.

Consequently, one of the most pressing problems in an organization is that many ideas start with the end in mind, ignore the customer until the launch, and become unsuccessful at solving a real problem. Innovation teams, design thinking workshops, and CX programs are starting to turn things around.

The solution is to align everyone around the customer's journey to identify the real problems that, when solved, generate value for the organization and the customer.

The product strategy that supports our solution sits between customer-centric problem solving and project management.

Firstly, we help organizations to create, share, and improve their customer journeys by organizing qualitative research insights in one place.

Secondly, when problems are highlighted, every stakeholder can see the customer's and the organization's problem. This makes conceiving new solutions easy, validating a must, and unlocking a recurring way of prioritizing things customer-centric.

We know we’ve been successful when 1 million people use TheyDo in their day-to-day, working customer-centric as a standard, not an exception.

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