A Persona represents a group of your customers that share the same mindset. They walk through life sharing beliefs, attitudes, and behavior. Personas help you to empathize with your customers on a human level.
The Persona helps you to understand the why behind the what. It helps you to define the most important types of customers in terms of what drives them and why.
A persona is a powerful way to help you make sense of why the patterns you have identified exist in the first place.
To create a Persona:
Click on the 'View Personas' button in the sidebar on the left.
Click on the 'New Persona' button in the top right of the 'All Personas' page.
Fill in a Persona name, add any information to the persona you want, and click on 'Save Persona'.
You will now see your newly created Persona on the 'All Personas' page. You can click on your Persona to change details if needed.
If you are looking for inspiration, you can find persona templates here.