The power of TheyDo lies in linking entities in the customer-centric workflow using the journey as the center piece. In this article, we'll zoom in on Solutions.

Introducing the Solution Taxonomy

TheyDo helps you to manage, organise and find solutions.

Note that Admins can manage the different types, Editors can tag and categorise solutions.

The basic taxonomy is designed around 4 key elements:

Solutions are more than just features on a backlog. Using a status, you can create a quick scheme to track the status of solutions. Of the shelve, TheyDo comes with a basic taxonomy but you can create your own. Once defined, in every solution the status and the order of the labels matches the setup you create here.


The type tag helps you to categorise solution types. Depending on the type of organisation you are, it helps to break down solutions into meaningful types. What is a product, what is a feature or what is a backstage process?


In complex organisations it sometimes helps to organise solutions belonging to different teams, products or focus areas. A solution in TheyDo can belong to multiple groups. The groups in the Solutions overview act as a smart filter, that you can use to quickly group solutions together.


Another important element of journey management is the ability to work across teams. Who is the owner of a solution? In case something will change, or you need to align, it helps to know who's working on what in the organisation.

Tagging, Grouping and Tracking solutions

When you open a solution (you can do this by creating a new one from the solutions overview or anywhere in a Solution-based journey lane) you can use the properties to fit the solution to your taxonomy.

Admins have the power to also edit the labels in the solution modal as they go.

How to work with Opportunities and Solutions

The next step, is to go beyond the journey itself. If you have a few opportunities identified, you can now track new solutions of any type against the opportunity.

New vs. Existing Solutions

To get the whole organisation aligned around the journey, solutions help you to track who's working on what, as well as mapping which existing solution is used by what customer in which step of her journey.

In innovation, everything is about new features, processes and solutions. As Journey Manager you have a challenge to show the existing solutions in context of the customer journey as well as tracking new solutions across the organisation. TheyDo makes it easy to do both.

A final thought on workflow

Great journey management is designed to surface opportunities from any journey. For every opportunity there are often multiple solution ideas that emerge. From there, tracking what got validated and ultimately got shipped, determines how well the Opportunity gets addressed. Ultimately, because Opportunities in TheyDo are linked to the relevant journey steps, it is easy to track back what changed in a journey and why.

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